LTA – Public Transport Affinity

Project

LTA – Public Transport Affinity

Client

Land Transport Authority Singapore

Work

Illustration, Print, Graphic Design

Description

Singapore’s public transport network governed by the Land Transport Authority (LTA) serves over seven million commuters daily.

Through the overarching concept of connectivity, this LTA campaign communicates their public transport improvements in the road-rail-bus networks and how it will improve the lives of people in Singapore. With these upgrades, exploring the garden city can only get more efficient and enjoyable. Take a visual walk around Singapore with these larger-than-life graphic banners we illustrated and spot iconic local scenes and sights.

This campaign qualified for the SPH iink Awards 2017 Readers' Choice Category as one of the top-three most voted-for entries.