LTA – Public Transport Affinity


LTA – Public Transport Affinity


Land Transport Authority Singapore


Illustration, Print


Singapore’s public transport network governed by the Land Transport Authority (LTA) serves over seven million commuters daily.

With the overarching concept of connectivity, this LTA campaign seeks to communicate their public transport improvements in the road-rail-bus networks and how it will improve the lives of those who live in Singapore. Exploring the garden city of Singapore can only get more efficient and enjoyable. Take a visual walk around the city with these larger-than-life banners and spot iconic local scenes and sights.

This campaign qualified for the SPH iink Awards 2017 Readers' Choice Category as one of the top-three most voted-for entries.