The Sustainable Seafood Project (TSSP) aims to offer better food choices for the ethical consumer. By focusing on the three values – Sincere, Sustainable and Simple, TSSP ensures that the seafood they sell is not only good for our health, but also good for our planet.

We drew inspiration from the sea and TSSP’s values and offering, and sought to create a unique and meaningful visual language for the brand. The logomark is a combination of a wave, ripples, fish head and fish scales that forms a circle symbolizing a sustainable ecosystem. An infinity loop is also worked into the logotype, reinforcing the idea of sustainability.

The brand conveys a thoughtful and honest personality that is reflected both in visual and written language.